In PPC advertising, advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ad is displayed. Advertisers only pay when someone clicks on their ad, directing them to their website or landing page.

PPC offers instant visibility for your business, targeted reach, and complete control over your budget. It allows you to measure the effectiveness of your ads in real-time and make data-driven optimizations.

CPM advertising charges advertisers for every 1,000 impressions their ad receives, regardless of whether users click on it or not. It is particularly useful for brand awareness campaigns and reaching a broad audience.